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KY

Kentucky Tourism Regional Marketing & Matching Funds Program – Sports Event Bid Fees

Kentucky's Regional Marketing and Matching Funds Program explicitly reimburses bid fees used to attract sports events and conventions to the state; 87 tourism organizations across 80 counties received $2 million in 2025; eligible applicants are CVBs, tourism commissions, and designated marketing organizations; bid fees for sporting events with at least a 5-year event history are reimbursable under 300 KAR 1:010.

About this program

Visit the program website for full details.

Eligibility

Kentucky-based convention and visitor bureaus, tourism commissions, and designated marketing organizations (county-designated nonprofits); sports event bid fees eligible when the event has at least a 5-year history and the bid is intended to attract the event to Kentucky.

Requirements

  • Kentucky-based CVB, tourism commission, or designated marketing organization
  • Organized as a nonprofit or under a county fiscal court
  • Sporting event must have at least a 5-year event history to qualify for bid fee reimbursement