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VA

Virginia Tourism Corporation Marketing Leverage Program

Matching grants for tourism marketing partnerships that promote Virginia destinations and visitor spending.

About this program

The Virginia Tourism Corporation Marketing Leverage Program supports tourism marketing initiatives through matching grants. Alexandria tourism businesses, destination partners, nonprofits, and localities may participate in eligible partnerships that promote visitation and travel spending.

Eligibility

Virginia tourism businesses, destination marketing organizations, nonprofits, localities, and tourism partners that meet VTC requirements.

Requirements

  • Eligible Virginia tourism marketing project
  • Partnership structure if required
  • Matching funds